Design gallery
The best About Us pages on the web
A curated gallery of standout About Us pages — from indie studios to iconic brands — with short notes on why each one works. Use it as inspiration when you're writing your own, or as a study of how tone, layout, and evidence combine into a company story.
Company stories worth studying
Click through and read them end-to-end — the layout patterns are only half the story.
Stripe
FintechEditorial layout with a clear mission statement, leadership grid, and quiet typography. A benchmark for enterprise-grade B2B storytelling.
Airbnb
TravelFull-bleed imagery paired with the belonging thesis. Sets the pattern most modern marketplace About pages still borrow from.
Notion
ProductivityTimeline-based history, playful illustration, and a founder-voice tone. Great example of an About page that feels like a product.
Figma
Design toolsTeam-first storytelling with strong photography and a values grid. Sets a high bar for design-led company pages.
Linear
Dev toolsMinimal, opinionated typography and a manifesto-style copy block. A masterclass in doing more with less.
Vercel
InfrastructureDense on stats, light on decoration — investor-friendly framing without losing the developer voice.
Basecamp
SaaSFounder-authored, conversational, and unashamedly long-form. Proof that About pages can read like a personal essay.
Duolingo
EducationMission-first storytelling paired with playful mascot illustration. A model for consumer-app About pages.
Patagonia
RetailEnvironmental mission stated up front, backed by decades of receipts. The gold standard for values-led brand pages.
Everlane
FashionRadical transparency framing with factory imagery and a plain-language ethics section.
Warby Parker
RetailFounding story told as a timeline — a template every DTC brand copied for a reason.
Mailchimp
MarketingIllustrated, warm, small-business-first. Shows how About pages can carry brand voice without a founder photo op.
Medium
PublishingPlain, editorial, quietly confident — a masterclass in restraint for content platforms.
Buffer
SaaSTransparent salary bands, remote-first values, and a public journey narrative. Sets the bar for radical-transparency About pages.
OpenSea
CryptoMarketplace ethos with a builder-first tone — a useful reference for Web3 About pages beyond the usual hype.
TED
MediaMission and history separated cleanly, with dense navigation to sub-programs. A template for large non-profit About pages.
Khan Academy
EducationCharity-first framing with impact numbers front-and-center. A benchmark for non-profit About pages.
Ars Technica
NewsLong-form editorial About page with masthead, ethics statement, and history. A model for indie publications.
Sidebar
NewsletterOne-page, first-person, refreshingly small. Proof that a tiny About page can still convert.
v0 by Vercel
AIA product-inside-a-company About treatment — how sub-brands can carve their own story without a separate site.
Loom
SaaSVideo-first About page — the product embodied in the page itself.
Gumroad
Creator toolsFounder essay style, direct and slightly rebellious. A reference for indie-first brands.
Asana
SaaSCorporate About page done well — mission, values, leadership, and ESG all in one calm layout.
GitHub
Dev toolsNumbers-forward with a clear developer-first narrative. Shows how to scale an About page as the company scales.
Frequently asked
- What makes a great About Us page?
- A clear mission, a specific point of view, evidence of the team behind the product, and a tone of voice that matches the rest of the brand. Great About pages read like a short essay, not a marketing brochure.
- How long should an About page be?
- As long as the story needs. Short pages work when the mission is simple; longer pages work when the founding story or values need context. What matters is that every paragraph earns its place.
- Where should the founding story go?
- Usually near the top, once the mission is stated. A timeline or a single dated paragraph both work — pick the format that matches the brand voice.
- Should we include team photos?
- Yes, when the team is small enough for it to feel personal. Larger companies do better with a leadership grid plus a link to full careers or press pages.